Owners of small and midsize businesses have proven themselves to be courageous visionaries. They’ll take financial and product and service development risks that many employees and contractors won’t. Because of their drive and boldness, they are helping to keep millions of people employed.
Yet, as admirable as their positive attributes are, owners of small and midsize businesses face challenges that their counterparts, entrepreneurs at the helm of major corporations don’t face at all or as frequently. Among the challenges owners of small and midsize companies deal with are staffing, money management, staying on pace or ahead of competitors and marketing effectively both online and offline.
After these business owners realize success with marketing, including search engine optimisation (SEO) marketing, they may also realize success with money management, staffing and competitors. Today’s SEO strategies are three pronged, at a minimum.
There’s social SEO marketing, quality link building and website design. Regarding website design, it’s important that website pages be compatible with mobile devices and different web browsers. In addition to being easy to navigate and download, content (this includes images and video) must support SEO marketing efforts while giving visitors the information they want.
SEO marketing content must also be of high quality. After all, few people want to read just for the sake of reading. Tip sheets, motivational quotes, videos that demonstrate how to best use products you sell and customer survey results are types of information that add value.
Regularly publish content that end users deem to be valuable at your website, blog or social media pages and the numbers of business supporters you have could grow. Let that continue and you’ll get more shares and possibly more quality inbound links from competitors and other highly respected websites.
This is part of the road to achieving real SEO small to midsize business success. To keep advancing, business leaders should start producing smart social SEO content, the kind that goes viral. According to Constant Contact, “Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content—whether it’s on your website or on a social media platform—in order to appear higher in search rankings.”
Optimise social SEO marketing efforts by creating descriptive social media profiles. This is fairly easy to do. At the minimum, business leaders should complete “About Us” and “Background” and “Contact” sections at social media networks. When using Facebook, business leaders should be certain to fill in the category that their company falls under.
It’s this category that impacts online searches for mobile device users. When posting social media marketing content, make sure the content is optimised. Constant Contact says it’s a good move to, “Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.”
Furthermore, while implementing each step of a SEO marketing plan, business leaders must keep the end user in mind, as a top priority. They should also satisfy the demands of search engines. At times, it can be an awkward dance, but it’s worth it.