Nowadays, having any kind of business, company, or organisation without online presence is a huge drawback. To have a solid online presence usually requires setting up a website or at least a webpage where people can contact you directly and get updates and information.
The increasing number of devices that can connect to the Internet is perhaps the main reason why it is necessary to have a website to represent your company. A huge share of the market can be found online, and with the right strategies, you can boost your presence and profits exponentially with the help of the Internet.
Choosing a Web Design
Having a website, however, is not the end of the game. Your website represents you, and should therefore be a projection of your company’s mission, vision, and goals. Having a great web design is the key factor, regardless of the nature of your company.
In this fast-paced world with different gadgets, there are ultimately two kinds of web design – the responsive and the adaptive. Each has benefit its own benefits, and both could be useful. Companies that offer web design recommend one type depending on what works best for you.
Responsive Web Design
A responsive web design works just like liquid. It is a form of design that responds according to the size of the device from which your website is accessed.
The good thing about this is your site is guaranteed to fit any screen size. Responsive web designs, however, are reputedly more difficult and expensive to make, as there needs to be a constant checking on the site’s CSS.
Adaptive Web Design
An adaptive web design, on the other hand, is a series or collection of web pages. It is individually designed for each existing screen size. Your website automatically redirects a person to the suitable web design once it detects what kind of device he or she is accessing your website from.
The good thing about an adaptive web design is that each individual design is easier to make, as each is stable. The downside, however, is that it is only for optimal viewing for the screen sizes that have been previously designed, and this can be a disadvantage as there is an evident trend of an increase in the variety of screen sizes of smartphones.
Both kinds of designs have advantages and disadvantages. If most of your customers are local, for example, from the Bristol area, then ask advice from experts that offer web design Bristol companies have used, too gauge the level of success they have had.
If you are just starting out, it may be better to choose the cheaper option of having an adaptive web design, as it is more stable, and you can request to create as much as your niche expects. Responsive web design is perhaps more suitable for larger companies with a more heterogeneous market share. It is maintenance-heavy and expensive, but it surely pays off as it works for every screen size.