Monetizing your blog with a dropshipping business model is very doable, even if it doesn’t have thousands of subscribers. Yes, when you don’t have that many subscribers, you can include a multitude of marketing channels, which we will discuss in this article.
First things first create a shop section on your blog.
Most blogs use the WordPress platform. Thus, if you’re using this highly popular blog platform, there is no need to change it, even when you’re considering to add a Shopify store. Simply include a link on to the primary navigational bar that goes to the online store.
Second, choose products that sell well.
Next, sell products that market and sell well. How do you find them? Check popular e-commerce stores like Amazon and eBay. If you want accurate information, use analytics tools for them like JungleScout and ShelfTrend, even when you’re not using those platforms. Having a comprehensive understanding of what products would sell well itself is worth giving them a try, so you can choose marketable items and have them sold on your dropshipping store.
Third, source the products from reputable suppliers.
Locate reputable dropshipping suppliers with the pre-vetted app or directly from AliExpress. Whichever your choice, it’s recommended to order samples from each supplier, to test the customer service experience and make sure that communications between the supplier and the store owner (you) are favorable and up to par.
Fourth, promote with influencer marketing.
Generally, competing stores also carry similar, if not identical, dropshipped products. Thus, having influencers wearing and promoting your products on various social media networks and high-traffic blogs can be a very viable option, as shoppers tend to follow their idols. However, the costs of having your products promoted this way vary a great deal from a few hundred dollars with “micro influencers” to hundreds of thousands of dollars for “major celebrity influencers.”
Fifth, promote with paid Facebook ads.
Most dropshipping store shoppers purchase items based on impulse buying. Thus, having Google ads, for instance, wouldn’t work as well as using Facebook ads, as the former relies on intended searches. Facebook ads, however, are usually shown in the newsfeeds so any users that are scrolling their friends’ feeds can be exposed.
At last, a well-strategized dropshipping store should be profitable right from the beginning. The key is having a well-thought-out marketing plan and killer products that sell really well.
About the Author
Jennifer Xue is an award-winning author, columnist, and serial entrepreneur based in Northern California. She is also a digital strategist for Oberlo. Her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, Addicted2Success, Good Men Project, Positively Positive, and others. Her blog is JenniferXue.com.